LinkedIn Content Calendar
The LinkedIn Content Calendar That Keeps You Consistent
The number one reason people stop posting on LinkedIn is simple: they run out of ideas. A calendar fixes that by turning “what should I post?” into a repeatable weekly rhythm.
The 5 Content Types
| Type | Frequency | Purpose |
|---|---|---|
| Industry Insight | 2x/week | Show expertise |
| Personal Story | 1x/week | Build connection |
| How-To / Tutorial | 1x/week | Provide value |
| Engagement Post | 1x/week | Boost reach |
| Soft Product/Update | 1x/month | Stay relevant |
Week 1: Establish Credibility
- Monday: Industry insight — “3 trends in [your industry] nobody is talking about.”
- Wednesday: Personal story — “The biggest mistake I made in my first job.”
- Friday: How-To — “How I structure my workday for deep focus.”
Week 2: Build Connection
- Monday: Industry insight — “Why [common practice] is actually hurting [outcome].”
- Wednesday: Engagement — “Poll: How many hours do you spend on LinkedIn daily?”
- Friday: Personal story — “What I learned from getting fired.”
Week 3: Provide Value
- Monday: How-To — “The exact cold message template that got me a 40% reply rate.”
- Wednesday: Industry insight — “The future of [your field] in 2026.”
- Friday: Personal story — “How I transitioned from [X] to [Y] without a degree.”
Week 4: Consolidate
- Monday: Engagement — “What’s one tool you can’t work without?”
- Wednesday: How-To — “How to write a LinkedIn About section that gets recruiters to click.”
- Friday: Industry insight — “The unsexy skill that will make you irreplaceable.”
Best Times to Post
| Day | Best Time | Why |
|---|---|---|
| Tuesday | 8:00–9:00 AM | Morning commute |
| Wednesday | 12:00–1:00 PM | Lunch scroll |
| Thursday | 8:00–9:00 AM | Pre-meeting check |
| Friday | 2:00–3:00 PM | End-of-week wind down |
Avoid Monday mornings when inbox overload is high and Friday evenings when people are already in weekend mode.
Simple Downloadable Template
| Date | Content Type | Topic | Status | Notes |
|---|---|---|---|---|
| Monday | Industry insight | Trend or opinion | Draft | Add one real example |
| Wednesday | Personal story | Lesson learned | Idea | Keep it specific |
| Friday | How-to | Step-by-step tip | Scheduled | End with a question |
Pro Tips
- Batch create: write 5 posts on Sunday and schedule them.
- Repurpose: one blog post can become 3 LinkedIn posts.
- Engage before posting: comment on 5 relevant posts before publishing yours.
- Track performance: note which formats get the most comments and saves.
- Stay flexible: if news breaks in your industry, drop the planned post.
Never run out of ideas again
Use LinkCraft to generate LinkedIn post ideas based on your role, audience, and goals.
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